Delivering True Value to Customers

Improve your business' value in your customers' eyes by delivering true value.

Value is quite a subjective aspect in business, but it is also one of the most important aspects in business.  While a business’ perceived value is judged in a different light for nearly every person, in its core, value is purely what your customers or clients think of you. By offering a successful and well-liked product or service at a fair cost, you’ll give your customer a great value. Here are some of the ways you can improve your value in your customers’ eyes.
Focus on Your Customer
If you want to deliver true value to your customer, the first thing you should do is put all your focus on the customer. Make sure that you understand your customer’s needs and your customer understands that you’re willing to go out of your way to accommodate his or her needs.
Offer More Success
There are two guaranteed ways that you can improve value for a customer. One of them is to lower the cost, which is obviously a rare occurrence. The other way is to offer a more successful or enjoyable product or service. You can throw in extra benefits to make what you’re offering better in order to achieve more value for your customers.
Stay Adaptable
By being adaptable and adjusting quickly, you can learn and improve from any possible missteps. Even your failures will provide an opportunity to make adjustments and be able to deliver more value to your customers. Remember – it’s not a mistake as long as you learn from it.
Become Involved in the Community
A lot of people and businesses underestimate the importance of community involvement. Not only are you helping out those who may be disadvantaged, but you’re also building up your value to customers and even potential customers. When you have business community involvement, customers will see your benevolent actions and think more highly of you, making you more valuable in their eyes.
These are some of the ways I’ve found that improve the value of a given Heartland Dental supported office’s services in the eyes of our customers. By utilizing a few of these, you, too, will find that your customers are happier and more likely to visit you again.

Rick Workman, DMD

Founder, Former CEO and Active Chairman, Heartland Dental

Rick Workman, DMD, graduated from Southern Illinois University School of Dental Medicine in 1980. After starting his own practice, he set out to create a world-class dental support organization that would relieve the management burden for dentists by offering them an array of non-clinical administrative support. Today, Heartland Dental is the largest dental support organization in the country. In addition to being the founder of Heartland Dental, he is also the past president of the Association of Dental Support Organizations. To read more about Dr. Rick Workman, click here